About Us

As coworkers, Rocio and I created our very first soft play setup for my daughter’s first birthday in June 2021. Just three weeks later, we secured our first booking, sparking our passion and drive to grow. As moms, we understand firsthand the importance of play and socialization, which is why we’re dedicated to creating joyful, memorable experiences for families. We can’t wait to celebrate with you! ABC Soft Play is expanding, so stay tuned for more exciting things to come!

Meet The Team

Erika Riboni

Owner & CEO

I’m a devoted mom who cherishes outdoor adventures with my family. Proud mother of three—a newborn, a 4-year-old, and an 11-year-old—I find joy in creating lasting memories with them. As an active member of First Baptist Forney, I’m passionate about deepening my understanding of God’s character and participating in faith-centered events. In addition to working full-time, I successfully run ABC Soft Play. Staying busy, taking action, and making things happen is what I do best!

Rocio Cruz

Co-Owner

My trusted right-hand woman! Over the years, Rocio and I have become great friends, constantly challenging each other to grow—as mothers, coworkers, friends, and now, as business owners. Our little ones are just 5-6 months apart, making our journey even more special. A devoted mother of two—a newborn and a 5-year-old daughter—she cherishes quality family time. Alongside her full-time job, Rocio plays a key role in running ABC Soft Play. Don’t be surprised if you see our little ones by our side during setups or pickups—they’re our honorary employees of the month, every month!